The Influential Fundraiser

R475.00

Considered one of the world’s most admired and respected experts on non-profit thinking, management and the mobilisation of funding, Bernard Ross, together with Clare Segal, has written another excellent book.

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By Bernard Ross and Clare Segal

Considered one of the world’s most admired and respected experts on non-profit thinking, management and the mobilisation of funding, Bernard Ross, together with Clare Segal, has written another excellent book.

Bernard is brilliant in being a step ahead in his analysis of the psychology of what motivates people to give. In a world drowning in more of the same boring approaches to raising money Ross and Segal’s new book, based on both practical experience and cutting edge research, offers a wealth of innovative donor approaches. The book will enable you to:

Meet specific donor challenges
Shape ideas into effective, memorable messages
Decide what can be gained from a particular situation
Build rapport with “difficult” or “different” people
Handle a “no” response
Learn from failure

If your budget allows only one new book this year, this should be it!

ISBN: 978-0-7879-9404-4

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